Site Definition <Back to Website Design The first step in creating an intelligent website is defining a target audience and holding their attention with carefully selected content. Content will set the tone of your site, and should speak to your audience with the appropriate level of information. Most importantly, site content will vary depending on whether your business is product- or service-oriented. Product-Oriented Sites Completeness of information is imperative for sites created to promote a product or product-line. Viewers should find all relevant information during their visit to your site. Providing the appropriate level of information will result in greater customer satisfaction and increased sales. Service-Oriented Sites Service-oriented websites will convey a different level of information than product-oriented sites. Service-oriented sites should contain just enough information to intrigue the viewer to make a personal contact. An intelligent website will emphasize levels of expertise and service, as well as other intangibles. Limiting specific details of a particular service also offers protection from the "prying eyes" of your competition. Interteq will guide your organization through the process of developing content for your website. The task of developing content is best carried out by the members of your organization who understand and appreciate the reasons for creating a website. Next>